Big trucks are best-sellers
Friday, July 25th, 2008Chevrolets trucks new Silverado aims to give Ford’s F-series pickups a run for their money.
Why are pickups so popular?
We once posed that question to a friend of ours, a former chief engineer for the American Automobile Association. “It’s the American way,” he replied. “Everyone has to have a truck at one time or another.”
Looking at the numbers, he may be right. The two best-selling vehicles for 1998 are both full-size pickups, one from Ford and the other from General Motors. Not far behind is Dodge’s Ram, which ranks sixth. American truck manufacturers sold or leased about two million full-size pickup trucks this year, cornering the market, at least for now.
We say for now because Toyota, having withdrawn its T-100 pickup from the market, is reportedly ramping up to be the first Japanese manufacturer to sell a full-size pickup truck in America.
Ever since Ford built the first pickups in 1925, the vehicles have taken on a dual role as a virtual beast of burden and the American family’s second car– personal transportation for people who put a lot of stock in their rugged image.
Despite its seemingly ordinary looks, the full-size pickup is a vehicle of many configurations. Generally three- or six-passenger vehicles, they can be purchased with two, three or four doors. You can buy a regular-cab, two-door model or choose a three- or four-door extended or crew cab model.
There are smooth-riding pickups for city and country duty, and heavy-duty pickups for hauling big loads–all of which are equipped with two-wheel drive. If you need to take your truck off-road, the manufacturers offer light and heavy-duty pickups with four-wheel drive capability.
With Toyota trying to crack the market, 1999 could be a watershed year for pickups. A lot is riding on Ford’s F-series truck. It’s the best-selling vehicle in the country, and Ford intends to keep it that way. GM, on the other hand, hopes its all-new Chevrolet Silverado and GMC Sierra pickups will gain on Ford and cut its lead in sales. And Dodge, which seems to have cornered the market for styling with its Ram trucks, would like to see its sales numbers climb too.

Meanwhile the Pattersons say if they do decide to purchase a new pickup, they’ll be driving it as a last resort. “I’ll probably still drive my old truck that gets good gas mileage and just leave this one for hauling the boats and campers and stuff like that,” says Patterson.
