Along with Thanksgiving turkey, stuffing and cranberry sauce, tens of thousands of Bay Area residents added ethanol, hybrid technology and hydrogen to their holiday menu.
When the 50th annual San Francisco International Auto Show opened its 11-day run at the Moscone Center at 10 a.m. Thursday, the line stretched to Howard Street, down Third Street and onto Mission Street, prompting show officials to open the doors early. About 45,000 people were expected to attend the show on Thanksgiving, said Kevin Diamond, director of the event, which is sponsored by The Chronicle.
Thanksgiving Day is typically the show’s third-biggest day and part of many families’ holiday traditions, Diamond said.
“You spend two or three hours here, you go home and have your turkey dinner, and you’re done for the day,” he said.
This year’s auto show has a decidedly green tint - both in the color of the exhibits and in the gasoline-saving technologies on display. Saving the planet - or at least saving on gas - is the big selling point at this year’s show, although no sales actually take place.
“From gas friendly to gas-free,” says Chevrolet’s display in white letters against a green background. Next door, Toyota has a huge illuminated picture of a green slice of bamboo, and beneath it, the new hybrid Highlander sport-utility vehicle. As part of its display, show-goers can compete against each other in a touch-screen “green technology quiz,” answering such multiple-choice questions as: “Which sustainable resources can be made into biofuel?” (Answer, according to Toyota: “Corn, sugar cane, grass and wood.”)
AAA of Northern California, which most drivers associate with yellow tow trucks instead of green vehicles, shows off several alternative-fuel vehicles, including a fuel-cell car, vegetable-oil powered pickup, natural-gas police car, a battery-powered electric sedan and a plug-in hybrid car. All are modifications of manufactured vehicles.
“A lot of people aren’t waiting for the manufacturers; they’re doing it themselves,” said AAA spokeswoman Jenny Mack. She said the organization is trying to help its members understand what technologies are available now and in the near future. “It’s not for everybody, but we want people to know what’s out there.”
The plug-in hybrid and electric cars seemed to be drawing the most attention, she said.
The show’s biggest draw, however, appeared to be its smallest vehicle: the plug-in electric Tango commuter car. A 3 1/2-foot-wide two-seat car, with the seats one behind the other, is skinny, sleek and fast - able to go from zero to 60 mph in four seconds.
Only one of the vehicles - which are handmade in Spokane, Wash., and sell for $108,000 - is on the road. The first went to actor George Clooney; the second, on display at the show, will be delivered to Google senior software engineer Jorg Brown in a couple of weeks. Ten more are in production, with six bound for the Bay Area.
Bryan Woodbury, vice president of the Commuter Cars Corp., which makes the Tango, hopes to start mass production of a lower-performance version of the car - zero to 60 mph in seven seconds - with a lower price of about $18,000. But before he can do that, he needs to attract $50 million in financing. By putting the skinny vehicles - two can fit side-by-side in a typical highway lane - on the road, and in the hands of well-known and well-heeled people, he hopes to attract the financing. Within two years, he said, his company could be producing 10,000 Tangos a year.
“We have lots of multimillionaire investors who are interested,” he said. “But they want to see us get cars on the road first.”
Ada Lai, a South San Francisco business owner, was impressed and would consider buying the cheaper model.
“I can’t wait for this to come out,” she said. “It’s so cute. It’s a cool car. I live on the Peninsula and constantly go up and down the Peninsula. You can charge this overnight and you’re ready to go 150 miles. That would get me a lot of places.”
But not everyone at the auto show was interested in getting small. The Hummer display, despite being pushed into the back of the hall, still attracted a lot of visitors. People took pictures of their kids sitting behind the wheel or poking their heads out of the sunroof. And many adults took their turns in the driver’s seat as well.
“We’re getting plenty of attention,” said Rhonda, a Hummer product specialist who did not want to give her full name.
In the Cadillac exhibit, a worker named Tiffany stood on a revolving stage and touted the environmental virtues of the hybrid version of the huge Escalade sport-utility vehicle, due to be released next summer, to an audience of one.
Drivers can enjoy “all the comforts of a full-featured luxury SUV,” she said, “while still doing your part to help the environment by using less fuel” and emitting fewer pollutants.
Visitors to the show couldn’t help but notice the green trend, and some said it was not surprising at a time when concern over global warming is accelerating perhaps as quickly as worries about gas prices.
“That’s the trend now,” said Mark Draffen, 35, of San Mateo. “It sells. SUVs were popular for a while, now hybrids. They try to give people what they want - and that’s the buzz now.”
The auto show continues through Dec. 2.